Category Archives: Marketing and Business Development

What is Your Marketing Staff Saying behind Your Back?

You’ve just managed to land your firm a spot on a proposal team for a great project. The technical proposal manager from Company X tells you to send them some resumes and project descriptions. You rush back to your firm … Continue reading

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Devastating Presentations

In theatrical improvisation training, there is a truly devastating exercise involving audience attention. You stand on the stage. The other improvisation students are standing in front of you. The teacher instructs you to tell a story, and tells the other … Continue reading

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Predicting the Future

To guide your company’s direction, it’s helpful to gain insight on what those in the development community believe the future holds. You could ask them directly for their thoughts and predictions. Or you could read the Urban Land Institute’s Emerging … Continue reading

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